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Home > Channels (Feeds) > Google Shopping > Google Shopping - Preparing Your Data

Google Shopping - Preparing Your Data

The DotFeed console will take data from your AspDotNetStorefront database and create the atoms called "items" that Google now requires. These items represent one "row" for every product/variant/attribute combination and follows exactly the Google recommendations.

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The DotFeed console will also extract data and populate the Google feed as fully as it possibly can. Below we are listing all the data that Google is seeking. We have a new mantra - "if Google needs it, we'll feed it". Much of the data can be left untouched if you are short of time (although there are many refinements you can make if you are interested to do so). In the tables below we endeavor to highlight the "must-do" preparation so that you can work out for yourself the rules you will be setting.

About DotFeed Rules

Each rule is simple in itself . A cascade of rules happens from top to bottom, and the result of each rule will over-write any earlier rules.

Here's an example:

Bob is a merchant. He uses DotFeed. He wants to use the DotFeed rules to complete his "Google Product Category". Bob sells football pants for adults and kids. On his own store he has categories Apparel > Pants > Football Pants and he also sells junior pants under Junior > Football > Football clothes. In this latter category he also sells shirts but he knows that the keywords "football pants" or "football shirt" are always in the name of his product for valuable SEO.

He would set his rules as follows: 
Rule 1 - If "product type" contains "Apparel > Pants > Football Pants" then put "Apparel & Accessories>Clothing>Activewear>Football Pants" into "Google Product Type" 
then 
Rule 2 - If "product type" contains "Junior > Football > Football clothes" then put "Apparel & Accessories>Clothing>Activewear>Football Pants" into "Google Product Type" 
then 
Rule 3 - If "name" contains "Football Shirt" then put "Apparel & Accessories>Clothing>Activewear>Active Shirts" into "Google Product Type"

Notice how Rule 3 overwrites Rule 2, just as Bob wants it to. Typically, Bob will now move from his "Mapping Rules" (which happen in bulk) to his product rules and he will refine as necessary.

 

Which fields do you need to consider? 
Please take a moment to read and understand variants and attributes - it will make a difference to your planning.

Google Name AspDotNetStorefront Name Comment
id   DotFeed will manage this for you
title Name DotFeed will manage this for you
description Description DotFeed will manage this for you
google product category   You need to make your rule set
product type Category DotFeed will manage this for you
link Link DotFeed will manage this for you
image link* ImageURL DotFeed will manage this for you
additional image link   Optional – you may wish to make your rule set
condition Condition DotFeed will manage this for you
availability Inventory DotFeed will manage this for you
price* Price DotFeed will manage this for you
sale price* SalePrice DotFeed will manage this for you
sale price effective date   If you are declaring a sale price then you will need to make your rule set
brand Manufacturer<name> DotFeed will manage this for you
gtin   If your products are not populated with Brand and MPN, or if you use UPC, EAN or ISBN then you will need to make your rule set
mpn VariantManufacturerPartNumber DotFeed will manage this for you
gender   Do you sell Apparel? If so you will need to make your rule set

 

age group   Do you sell Apparel? If so you will need to make your rule set
color Colors DotFeed will manage this for you
size Sizes DotFeed will manage this for you
material   Do you sell Apparel? If so you will need to make your rule set
pattern   Do you sell Apparel? If so you will need to make your rule set
item group id   DotFeed will manage this for you
tax   You will set this in the Google Merchant Center
shipping   You will set this in the Google Merchant Center
shipping weight WeightMeasure DotFeed will manage this for you



See also


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