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Google Remarketing - V9

Year-Round Benefits subscribers are eligible for the Google Remarketing for version 8 software from DotFeed. This allows your viewed products to "follow" your customer after they leave your store, with Google placing strategic ads in their path for your products, allowing more opportunity to buy.

What you need to get started:

  • DotFeed Cloud - The most cost effective was to buy DotFeed Cloud is as part of our high-value bundle called Year-Round Benefits (Missing the resource? Come see us in LiveChat)
  • Sign up for Google Dynamic Remarketing for version 9
  • Installed DotFeed Connector (learn how)

Once you've met all of the above requirements, setup is easy! Follow the instructions below.

Google Remarketing v9 - Step 1

Add the files from the downloaded package to their corresponding folders in your site.

Google Remarketing v9 - Step 2

Run the script on your database in SQL Server. If using the ASPDNSF Admin "Run SQL" window, remove all instances of the "GO" keyword before submitting the query.

Google Remarketing v9 - Step 3

Add the following line of code to the web.config file in the xsltobjects > extensions section:

<add name="VortxGoogleRemarketing" namespace="urn:VortxGoogleRemarketing" type="XsltExtensionHelper, app_code"/>


<xsltobjects defaultExtension="">


<clear />

<add name="receipt" namespace="urn:receipt" type="ReceiptXsltExtension, app_code"/>

<add name="mobile" namespace="urn:mobile" type="Vortx.MobileFramework.MobileXSLTExtensionBase, app_code"/>

<add name="VortxGoogleRemarketing" namespace="urn:VortxGoogleRemarketing" type="XsltExtensionHelper, app_code"/>



Google Remarketing v9 - Step 4

Make sure that the xmlpackage control is registered at the top of the ~/App_Templates/Skin_(your skin id)/template.master file in your skin folder:

<%@ Register TagPrefix="aspdnsf" TagName="XmlPackage" Src="~/Controls/XmlPackageControl.ascx" %>


<%@ Master Language="C#" AutoEventWireup="true" Inherits="AspDotNetStorefront.MasterPageBase" %>

<%@ Register TagPrefix="aspdnsfc" Namespace="AspDotNetStorefrontControls" Assembly="AspDotNetStorefrontControls" %>

<%@ Register TagPrefix="aspdnsf" TagName="XmlPackage" Src="~/Controls/XmlPackageControl.ascx" %>

<%@ Import Namespace="AspDotNetStorefrontCore" %>

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<html xmlns="http://www.w3.org/1999/xhtml">

Google Remarketing v9 - Step 5

Call the xmlpackage from just before the closing </body> tag of the template.master file:

<aspdnsf:XmlPackage runat="server" PackageName="script.bodyclose" />


<asp:Literal ID="litTrustedStores" runat="server" Text='<%$ Tokens: XmlPackage, skin.trustedstores.xml.config %>' />

<aspdnsf:XmlPackage runat="server" PackageName="script.bodyclose" />



Google Remarketing v9 - Step 6

Login to Google AdWords as described HERE

Copy and paste your "Google Code for Remarketing Tag" script into the new "Script.Google.Remarketing" topic (make sure you use the "HTML" mode in the editor and not the "Design" Mode)

Google Remarketing v9 - Step 7

Go in the admin to Configuration-->Advanced-->AppConfig Parameters and search for "Remarketing"

  • Make sure Google.Remarketing.Enabled is "true"
  • Make sure Google.DynamicRemarketing.Enabled is "true" (if you're using dynamic remarketing)
  • If using dynamic remarketing, make sure the format in "Google.DynamicRemarketing.ProductIdentifierFormat" AppConfig uses the same format that you use for your unique product identifier in Google. (If you are using DotFeed, the default "{ProductID}-{VariantID}--" should be correct for you).

See also

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